Video Story Pitch

I am doing a story about college fashion in Manhattan and what’s interesting about it is that youthful people are able to find ways to be stylish while living on a budget. In my film, I will be exploring current trends and the hottest places to shop. I will discover what brands are most sought-after, why young adults value such expensive clothing and the lengths they go to attain them. I am hoping to find what places are most popular to shop at and learn the different ways personal style evolves from person to person.

The setting of the story is imperative in explaining what styles take place in colleges around New York City and what differences/similarities some of the students have. College students will be able to voice their opinions and showcase who they are through their clothing. Style evolves with time and capturing what certain students are adamant about wearing will explain what they’re interested in, what they’re no longer interested in and what they’d like to see more of.

The story will be visually captured by the subjects of the film to try on different types of clothing, catching different students throughout their normal day and ask them to show off their outfit and define what it feels like to express yourself through clothing as a student in New York City. We will use medium, close up and extreme close up shots to capture details of the outfits. We will also take time lapses of the booming streets, mess around with filters (color vs. black and white), play with overlays and fast cuts etc.

I plan on utilizing popular hip hop background music to appeal to college students, as this music is associated with such desirable fashion/street style. I will take audio from booming stores, heels clicking on the grounds, the roars of college parties, subway sounds etc. Through sound I hope to capture all of the chaos nightlife in the city has to offer, especially for students living in a non-traditional college campus.

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